For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides in the country's political debates. But as Cracker Barrel is finding out, sometimes those clashes cannot be avoided.

Cracker Barrel, the country-flavored restaurant chain , "shed almost $100 million in market value" this week after announcing a new logo decried by conservative commentators as "woke," said CBS News . The new branding dropped the old imagery of an "overall-clad man leaning against a barrel" in favor of a "cleaner logo" simply featuring the brand's name. (The chain's rustic interior decor has also been modernized.) Backlash ensued. "WTF is wrong with @CrackerBarrel??!" said Donald Trump Jr. on X. Cracker Barrel "must be broken," said conservat

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