Santa Monica wants you.

As runaway production continues to vex Hollywood, the beachside SoCal city has created a new agency focused on promoting it as a site for film and television production. Launching on Labor Day, Film Santa Monica will handle all film permitting, support and marketing services and oversee the coordination of film permits and communication with production teams and residents.

As the city’s official film agency, Film Santa Monica is poised to deliver a streamlined permitting process for production teams with personalized guidance through each step, the city said. In addition to issuing permits and coordinating productions, the new agency also will market the city as a premier filming destination for television, full-length features, commercial shoots and more.

“Sa

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