In NASCAR, sponsors aren’t just logos slapped on sheet metal. They’re the lifeblood pumping through the sport. They bankroll the teams, shape how drivers are seen, and sometimes turn racers into household names. Richard Petty had STP, Dale Earnhardt had Goodwrench, and Jeff Gordon had Pepsi.

That rainbow-colored Pepsi No. 24 wasn’t just a car; it was a cultural icon, rocketing Gordon to crossover fame as one of motorsports’ biggest stars. His paint scheme was as recognizable as his four championships, making Pepsi synonymous with NASCAR glory.Sponsorships are more than deals; they’re part of the sport’s soul.

Fans still talk about the Winston Cup days, Budweiser’s Clydesdales, or Mountain Dew’s bold campaigns. Those brands didn’t just fund races; they defined eras. Now, with NASCAR fight

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