Cracker Barrel didn’t stop at just bringing back its old logo after MAGA raged over its “woke” new redesign.
The Pride and DEI sections of the Tennessee-based restaurant chain’s website have also quietly disappeared after it backed down from an effort to modernize its logo with a minimalist design as part of a $700 million rebrand.
The new logo had sparked a culture war and conservative fury that reached such a fever pitch, with President Donald Trump weighing in and the stock price plunging, that executives opted to pull back on the redesign and revert to its “Old Timer” logo, which features a man sitting in a chair leaning against a barrel.
Prior to the saga, the company’s site had a Pride page, according to the internet archive tool Wayback Machine, as well as a page laying out its