Adam Barbanel-Fried believes in the power of personal connections. As director of the nonprofit Changing the Conversation Together for Progress, he focuses on training “deep canvassers.”

“We really try to connect with voters openly, nonjudgmentally, and by the telling and eliciting of personal stories,” he said. “We’re connecting emotionally in this very open space and we are then able to have a much more impactful conversation. And it’s been shown in randomized control trials to be the most effective form of voter persuasion that’s ever been measured.”

Barbanel-Fried’s volunteers take a unique approach. While traditional canvassers often reach out during the last few weeks of a political campaign for quick, transactional conversations, he said, CTC’s volunteers focus on year-round, vuln

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