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Calling all beauty lovers! Ulta Beauty’s 21 Days of Beauty sale is finally here, and we’re showing you how to shop it.

Get out your wallets out and take stock of your beauty cabinet, because for 21 days, the beauty retailer is promising up to 50% off on all things beauty. Each day, Ulta will launch a new list of sale items including everything from haircare and makeup to skin, body and suncare.

The sale began Aug. 29, and the first day deals are already hot. We’ve spotted impressive deals on top brands like Olaplex, Drunk Elephant, Marc Jacobs, Truly, Bux

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