The diner chain Denny's launched a new value platform this week, introducing meals with prices starting at $5, along with a limited-time fall menu available through October 28.

Why It Matters

As restaurants face higher costs and consumers reel in their spending, brands that can keep prices low or offer seasonal deals and new menu items to guests may benefit financially.

This boosts foot traffic, which in turn encourages consumers to spend more on other items, ultimately increasing revenue in the long run.

What To Know

Denny's said the 5 Slams menu begins at $5 and that no dish on the value platform will be priced above $10.

The 5 Slams at $5 includes the New Grand Slam Burrito, New BLT&E Slamwich, New 2-Egg Breakfast Slam, Everyday Value Slam, and Super Slam.

This promotion la

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