The NFL remains the sports giant as season prepares to kickoff

Bulls of the week

The National Football League continues to expand its brand footprint, driving an increasingly bullish marketplace in the U.S., North America and globally. It is such a beast of a revenue juggernaut that it singlehandedly makes the upcoming seven days the biggest money week in the business of sport around the world since Feb. 9, when Super Bowl LIX between the champion Philadelphia Eagles and runners-up Kansas City Chiefs attracted an American national television audience of more than 127.7 million, along with another 8.5 million viewers in Canada. More money will change hands in the lead-up to the regular season kickoff next Thursday, Sept. 4 — between the Eagles and the Dallas Cowboys — than at any time in

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