BOULDER, Colo. (AP) — Determined to be No. 1 on any front in this wild new world of marketing in college sports, Colorado introduced a branded sideline bathroom for Deion Sanders in its opening game against Georgia Tech. Friday night’s sponsor: Depend undergarment. This is not simply some silly bathroom joke.

The Colorado coach was recently diagnosed with bladder cancer and needs to frequently use the restroom. The portable privacy tent is right next to the Buffaloes bench so if he needs to go, he doesn't have far to go. Earlier this month, Sanders wrote on social media about relying on Depend, which makes an undergarment for people with incontinence. He wrote: “I wasn’t joking! I truly DEPEND on Depend. Ain’t NO SHAME in taking care of yourself. NO SHAME in getting health screenings. And

See Full Page