BOULDER, Colo. (AP) — Determined to be No. 1 on any front in this wild new world of marketing in college sports, Colorado introduced a branded sideline bathroom for Deion Sanders in its opening game against Georgia Tech.

Friday night's sponsor: Depend undergarment.

This is not simply some silly bathroom joke. A tent equipped with a bathroom is set up in the team box on the Colorado sideline before the team hosts Georgia Tech in an NCAA college football game Friday, Aug. 29, 2025, in Boulder, Colo. (AP Photo/David Zalubowski)

The Colorado coach was recently diagnosed with bladder cancer and needs to frequently use the restroom. The portable privacy tent is right next to the Buffaloes bench so if he needs to go, he doesn't have far to go.

Earlier this month, Sanders wrote on social medi

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