MADISON, Wis. — Responding to pressure from President Donald Trump’s administration, dozens of ice cream makers voluntarily pledged last month to remove artificial dyes from their products by 2028.

Together, those companies produce more than 90% of the ice cream sold within the U.S., according to the International Dairy Foods Association .

“Americans are passionate about their ice cream, and the IDFA Ice Cream Commitment will ensure wholesome, indulgent ice cream products made with real milk from American dairy farmers remain a special part of our lives as state and federal policies evolve,” said IDFA CEO Michael Dykes.

Wisconsin-based Chocolate Shoppe Ice Cream has been working to remove artificial dyes from its more than 100 flavors for the past decade. Currently, about 75% of its f

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