Dana White has been expanding the UFC far beyond the cage, and his latest move sees the promotion partnering with Walmart, a company worth $822 billion, to launch a brand-new collectibles line into the mainstream. Partnering up with PMI, UFC fighters are immortalized as officially licensed action figures, and the release has both fans and fighters excited.
Michael Bisping , who is never one to undersell, presented the figures in an Instagram post featuring him surrounded by miniature McGregors, Joneses, and Pereiras. “These are some of the latest and greatest toys, collectibles, and accessories that the UFC has launched,” he stated, before listing the names of the stars featured: Conor McGregor , Jon Jones , Ilia Topuria , Alexa Grasso , and Alex Pereira .
His message was