You just walked into your favorite stadium to watch your favorite team. College football is back, and it could be the year, whether that’s six wins, 10 wins or a spot in the playoff, which by this point — some hazy time in the future — has expanded to 24 or 64 teams, which is too bad because your school is ranked 65th in the State Farm “Like A Good Neighbor” Preseason Top 100 Poll.

But you don’t care. What matters is that you’re at the game again. Before heading to your seat, you want some food. The line is long, but for just $5, you can bypass all those suckers and join the Express Lane Sponsored By Nissan. All the options are right there in the app, which tells you that, for just $6, you can join the Express Lane Sponsored By Nissan and the concessions workers will be extra nice to you.

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