If anybody needed any more evidence that Novak Djokovic was the GOAT, the tennis icon certainly got the backing of Lacoste in that debate.

The brand made an unprecedented move in its history, replacing its iconic crocodile logo with a GOAT.

The limited run — available on polos, T-shirts, tracksuit jackets, caps and pants — was done specifically to honor Djokovic’s record-breaking career, and was launched for this U.S. Open.

Novak Djokovic celebrates after his four-set victory over Cameron Norrie in the third round of the U.S. Open on Aug. 29, 2025. Corey Sipkin/UPI/Shutterstock

The Serb, who scored a third-round victory on Friday night , has had a deal with them for over eight years, but switching animals is as big as an endorsement can get.

It’s fitting, with the French designer s

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