We’re always instructed to “start early” on anti-aging treatments, but sometimes it pays to be fashionably late.

Demand for neuromodulator treatments, including Botox, nearly doubled between 2019 and 2023 according to the American Society of Plastic Surgeons. The number of hyaluronic acid filler procedures also surged 84 percent in this period, and the statistics show that these and similar procedures are becoming more popular among consumers under 30. But does the early bird really get the worm in this case, or simply fly straight past it?

I am in my late twenties, and my TikTok For You page knows it. My feed is filled with people my age raving about “preventative Botox,” scheduling hyaluronic acid filler appointments in their “day in my life” vlogs and even getting mini-facelifts in th

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