ATLANTA — Children's Healthcare of Atlanta and Peach Bowl, Inc. are kicking off its ninth annual fundraising campaign that will go to support research for childhood cancer.

The Peach Bowl Touchdowns for Children's (T4C) fundraising campaign will benefit the Peach Bowl LegACy Fund, which currently funds 18 clinical trials and studies to help find potential cures and treatment options for childhood cancers.

How can football fans help out?

The season-long campaign provides college football fans and alumni the opportunity to donate to Children's every time their favorite team scores a touchdown during the regular season, Children's explained in a statement online .

Through its first eight years of raising proceeds, T4C has raised more than $4.7 million for the patients at Children's, inc

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