• Evelyn Ramli transitioned from content creation to a corporate marketing job for stability. • She found content creation lucrative but unstable, leading to insecurity and moral conflicts. • Ramli enjoys the structured workday in marketing, though she sometimes questions her career switch.
This as-told-to essay is based on a conversation with Evelyn Ramli, a 22-year-old marketing specialist in Indonesia. It's been edited for length and clarity. Business Insider has verified Ramli's past and current job income.
For my first two years as a content creator, I saw it as a fun side hustle to do while in university. I posted TikTok and Instagram videos about video editing and fashion, and later transitioned to beauty when I found it to be the most lucrative.
But when I went full-time wit