Travis Kelce, the Kansas City Chiefs tight end engaged to Taylor Swift , is set to make a fortune with his fashion line, Tru Kolors, being sold by American Eagle .

“Taylor Swift’s fans’ boyfriends will have to wear Travis’ gear,” Mike Ford, founder and CEO of Skydeo , told me. “He will close the gap on the Gap.”

Skydeo offers audience-targeting services to advertisers serving clients in the retail, auto, tech and mobile gaming industries.

Ford, who took 10 female clients to a Swift show in Miami , said, “They were singing every word. It was like the Super Bowl of concerts.”

Kelce will no doubt benefit.

“He’s a cool dude. It’s hard not to like him,” Ford said.

Kelce’s AE x Tru Kolors collaboration was announced last Wednesday, just one day after he and Swift confirmed their

See Full Page