Jason Kelce dyed his beard dark black — so he could unleash his inner Billy Mays in a new beer commercial.

The retired Philadelphia Eagles star appears with the dark beard in a new ad released on Aug. 29 for Garage Beer, the craft beer company he co-owns with brother Travis Kelce.

In the new commercial, Kelce does his best impression of Mays, the legendary pitchman famous for his OxiClean infomercials. Mays, who died at 50 in 2009, was known for his jet-black beard, booming voice and enthusiasm for household products. (The commercial does include some swearing.)

"Are you tired of boring, watered-down brews that leave you feeling flat?" Kelce says in the commercial while wearing a blue Garage Beer shirt reminiscent of the shirt Mays wore while pitching OxiClean. "Sick of settling for the

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