Coke's Star Wars AR feature is better than it has any right to be

After travelling a lot recently , Coca Cola Canada sent me some of its recently launched Star Wars-themed drinks. While I’ve seen a bunch of ads for the collaboration, especially in my frequent trips to the movie theatre, I didn’t really know much else about it.

In particular, I was surprised to discover that there was an AR feature you can unlock by scanning the QR code on a can or ad on the street. Naturally, I assumed this would be some sort of silly gimmick, but to my surprise, it’s actually neater than such a brand partnership has any right to be.

Upon scanning the code, you’re taken to a “Holocreator” Coke website. From there, you can choose between one of five character archetypes: Jedi, Sith, Twi’Lek, Stormtrooper or Pilot. Once you select one and give the site permission to acce