Detroit Lions Vice President and General Manager Brad Holmes spent the better part of two decades working his way up to a leadership position in the NFL. Detroit hired the Tampa native in 2021, and he almost immediately turned the franchise into a winner. Now, the Chamberlain High School grad is giving back to his hometown in a big way.

Saturday, Holmes launched Brad's Beyond Ball Foundation. His mission is to put young student-athletes on the path to success by giving them the tools to succeed on and off the field.

"They have to maintain a certain GPA, also be involved athletics, as well. Were going to have a series of camps and mentorships, workshops, all that," Holmes explained. "The focus is on intangibles. Because thats what Im all about."

Measuring intangibles is what Brad credits

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