Flip, a California tech startup that rode its TikTok -esque shopping and reviews app to a $1 billion valuation in 2024, has now shut down.

The company — headquartered under the name Humans Inc. in El Segundo, per its website — scrubbed its main landing page sometime after Aug. 16, per Wayback Machine records . Friday, the website featured only a brief message titled, “Thank you for making Flip real,” and beginning, “We are saddened to share that Flip has shut down.” Flip’s TikTok and Instagram accounts have vanished. The Information first reported the company’s shutdown.

The Flip team’s parting message on its website says its “mission now comes to a close,” but lists statistics from the app’s run: 16.5 million users, 5 billion video views, $13.4 million paid out to content creato

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