Mercedes-Benz has a reputation for luxury. Now, the German automaker is taking it to another level.

The future of luxury transportation could be a Mercedes-Benz concept vehicle called Vision V -- a vision of a personal limousine-type van.

"This Vision V gives you the first glimpse how that could look like," said Ralph Wagenknecht with Mercedes-Benz Technology Communications in Germany.

It's easy to imagine relaxing in the plush reclining seats surrounded by changeable ambient lighting. It's sort of a cross between a den in an upscale home and a private jet. There's an enormous screen to bring in movies or conference calls, or you can deploy a digital "fireplace" for soothing tranquility.

This vehicle is obviously an over-the-top exercise in creating something to get attention. But, Mer

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