The economics of grassroots racing have shifted dramatically over the past two years. Kyle Larson and Brad Sweet’s High Limit Racing has exploded onto the sprint car scene. Over time, it has built a nationwide schedule of more than 50 races and offered over $5 million in prize money for 2024. In contrast, the CARS Tour, co-owned by Dale Earnhardt Jr., Kevin Harvick, Jeff Burton, and Justin Marks, remains a respected proving ground for late model racers but with a prize structure that rarely exceeds $10,000 to win. This imbalance has created a clear gap in how both series are viewed by competitors and investors. And Dale Earnhardt Jr. addressed this gap in a recent interview, admitting to being a tad bit envious.

Dale Jr. has long been an advocate for short track and late model racing. He

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