Zendaya has come a long way since she posed for cameras at Justin Bieber ’s Never Say Never showcase as a bright-eyed teenage Disney star – which marked the actor’s first major Hollywood premiere. Her love affair with fashion was instantaneous, but not always easy. Zendaya’s stylist Law Roach came up with a long-term strategy – “I was like an architect working on a blueprint,” he has previously told British Vogue – to evolve her image from sweet princess to Gen-Z trailblazer.
Central to his plan was the Who Wore It Best? column: an archaic fixture in weekly glossies. By dressing his client in the same looks worn by high-profile stars – but “better” – Roach quickly got Zendaya’s name on the map. Emerging designers were happy to lend looks to the rising star and big-name brands