Breitling has signed a multi-year global partnership with the National Football League, becoming the NFL’s first official timepiece partner.

The deal marks the league’s inaugural collaboration with a luxury watch brand and will see Breitling activate across major NFL events, including Super Bowl LX, NFL Honors, and the 2025 International Games.

To launch the partnership, Breitling has introduced two NFL team-edition collections: the Chronomat Automatic GMT and the Endurance Pro. Each line features 32 models, designed with official team colors and logos, and will be available worldwide during the 2025 NFL season at Breitling boutiques, authorized retailers, and online.

As part of this partnership, Breitling will also present custom timepieces for select winners at the 2026 NFL Honors.

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