The Trump family’s cryptocurrency venture World Liberty Financial has opened trading for its new digital currency, dubbed $WLFI, according to the company's website.

“Big day - @WorldLibertyFi just launched the $WLFI token. This isn’t some meme coin, it’s the governance backbone of a real ecosystem changing how money moves,” Donald Trump Jr., President Trump’s eldest son and a co-founder of World Liberty Financial, said in a social media post on Monday.

Eric Trump, who also serves as co-founder of the venture, said in his own post on social platform X that with the launch of the token, "we’re setting a new standard for financial freedom; built on trust, speed, and U.S. values.”

“This is a huge moment for the future of money!” he added.

Trading of the digital currency exploded on Monday,

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