Students across the Motherwell , Coatbridge and Cumbernauld campuses at New College Lanarkshire will trial a financial incentive to encourage recycling through the use of Reverse Vending Machines (RVMs).
Environmental charity Keep Scotland Beautiful is partnering with the college and Coca-Cola Europacific Partners (CCEP) to introduce a 20p reward - redeemable at the college's canteens - for every can and plastic bottle recycled through RVMs on campuses during September.
The study will build on learnings from a previous campaign between the charity, CCEP and the University of Strathclyde, which tested various interventions and messaging to encourage students to recycle and think about their waste disposal choices, as well as their motivations for recycling.
The Lanarksh