As consumers seek both wellness and novelty in their beverages, loose-leaf tea has become a booming market expected to reach $2 billion by 2030. Health-focused ingredients, unconventional pairings and globally inspired blends drive the category, attracting a fresh wave of tea drinkers. Forget Earl Grey; these tea flavors are trending and redefining what belongs in a cup.

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New blends are stepping outside traditional flavors, offering everything from antioxidant-rich roots to florals that rival perfumes. Today’s loose-leaf tea market caters to a growing appetite for complexity and care.

Tea sales are rising, and so is flavor innovation

The U.S. tea market is steadily expanding, generating $1.4 billion in revenue in 2024. This growth reflects a nationwide interest

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