Proud Everton fans very nearly walked into a brand new arena called the MoneySuperMarket Stadium. Alas, the Toffees now call the Hill Dickinson Stadium home.

Proud Everton fans very nearly walked into a brand new arena called the MoneySuperMarket Stadium. Alas, the Toffees now call the Hill Dickinson Stadium home.

The international commercial law firm’s roots are entrenched on the banks of the River Mersey, but the search for a title sponsor for the Premier League’s newest stadium was a six-year struggle.

Al Guido, chief executive of Elevate – the agency which brokered the deal – happens to think the Everton agreement is one of his firm’s best.

Champions League deal

He tells City AM that “it’s in the Champions League of our deals”, citing that “it’s a new building in the Premier

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