Chapel Hill, N.C. — North Carolina's high-point moment in its first game under coach Bill Belichick came early.

A festive pregame atmosphere led to a roar from the crowd at kickoff. And a season-opening drive moved at a crisp pace to the end zone.

After that, well, Monday night's hyped-up debut turned into a romp by TCU - along with a reminder that even an NFL icon with six Super Bowl titles as a head coach can't just magically turn the Tar Heels into winners after decades of also-ran status.

"We played competitively but then just couldn't sustain it," Belichick said in the familiar low tone from his NFL news conferences after the 48-14 loss. "Obviously, we have a lot of work to do. We need to do a better job all the way around - coaching, playing, all three phases of the game."

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