What can an energy-intensive company do to reduce its carbon footprint? The answer for most is buying carbon credits on the voluntary carbon market to offset polluting activities. In this system, one carbon credit represents one tonne of greenhouse gas emissions reduction or removal. Sometimes known as a “sin tax” for polluters, the upside is that carbon offsets could help non-profits achieve financial and climate goals that would otherwise be out of reach.
Halifax-based carbon offset provider ROCarbon (ROC) helps connect companies looking to purchase carbon credits with building owners wanting to sell credits to the voluntary carbon market. Megan McCarthy, who co-founded ROC in 2018 with April McLeod, says the company aims for both ecological and social integrity when it comes to its off