The launch of La Beauté Louis Vuitton has been the talk of the industry over recent weeks. Back in March, LVMH announced that Vuitton was to venture into the world of beauty, spearheaded by the makeup artist extraordinaire Pat McGrath. The accompanying campaign has dropped, with McGrath and the powers that be at LV HQ unsurprisingly securing Steven Meisel as campaign photographer. The legendary lensman fixes his gaze upon Hoyeon Jung , Awar Odhiang, Ida Heiner, and Chu Wong for the occasion. The girls serve face throughout the flawless campaign imagery, each going solo in their respective image, captured against a deep blue sky and a dramatic desert-inspired landscape setting.

The La Beauté Louis Vuitton 2025 Campaign by Steven Meisel

IMAGE | LOUISVUITTON.COM

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