An annual $65 fee scores you access to Costco’s extensive collection of bulk merchandise, discounted name-brand apparel (including brands like Champion and Nautica), and culinary dupes. For many families, the membership fee is easily offset by what they save within the first few months.

However, some experts argue that Costco’s strategic architectural design and pricing model is a way to lure shoppers in and cough up more money. In a new post, business guru Adam Burge, of the famous Instagram account @corporatesurprises, shares seven ways Costco is tricking its members into spending more.

1. Price anchoring

Shopping at Costco is kind of like walking through an amusement park. There are different “lands” or themed zones. For example, right when you enter Costco, the first zone you’re gre

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