Campaigns are the translators of the fashion industry - seamlessly bringing high fashion to the high street. From sweeping billboards to double-decker buses, fashion campaigns blend into everyday life, weaving luxury into the humming cityscape experience. The result? A moment of escapism for passersby, transporting them from the urban streets to a sartorial fantasy.

Each luxury house has its signature campaign aesthetic - which naturally evolves across the years. Today, minimalist offerings courtesy of Chanel, Prada, Balenciaga, and Miu Miu contrast the high octane maximalism of Gucci, Dolce & Gabbana and Louis Vuitton. Likewise, celebrity status plays a major role in contemporary spreads, with brands roping in Hollywood starlets to help sell their latest collections fresh off the runway

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