McDonald's is reintroducing its Extra Value Meals in an effort to attract budget-conscious customers. The fast-food chain announced that these meals will be available starting September 8. The limited-time offerings include a $5 Sausage McMuffin with Egg meal, which comes with hash browns and a small coffee, and an $8 Big Mac meal, which includes medium fries and a medium soft drink.

The Extra Value Meals will feature several popular items, such as the Egg McMuffin, Sausage Egg and Cheese McGriddles, Bacon, Egg and Cheese Biscuit, 10-piece Chicken McNuggets, any Quarter Pounder burger, and any McCrispy Sandwich. Customers can expect to save about 15% compared to ordering these items separately.

This move comes as McDonald's aims to address the financial pressures faced by many consumers. CEO Chris Kempczinski noted that traffic among low-income customers has decreased significantly, with a nearly double-digit drop reported. He emphasized the importance of re-engaging this demographic, as they typically visit McDonald's more frequently than higher-income customers.

In addition to the Extra Value Meals, McDonald's has been expanding its value menu over the past year. Earlier this summer, the company brought back the Snack Wrap, priced at $2.99, after a nine-year absence. The chain also introduced the McValue menu, which features a $5 meal deal and a buy one, get one for $1 offer.

Kempczinski stated that the new meals are designed to reach customers who may not be using the McDonald's mobile app for deals or purchasing existing value menu items. He described the current economic climate as a "two-tier economy," with lower and middle-income consumers feeling significant financial pressure.

McDonald's plans to introduce additional Extra Value Meals in November, including $5 Sausage, Egg and Cheese McGriddles and $8 10-piece Chicken McNuggets meals. The company is focused on providing affordable options to its customers, as highlighted by Joe Erlinger, president of McDonald's USA, who expressed pride in the efforts of franchisees and teams to deliver value.

The Extra Value Meals were last featured on the menu in 2019, and their return follows a period of negotiations between McDonald's and its franchise operators. The company has been facing challenges due to rising input costs, including inflation and increased labor expenses. Despite a recent 2.5% increase in U.S. same-store sales, the fast-food industry has seen a decline in visits from low-income consumers.

As McDonald's continues to adapt to changing economic conditions, the reintroduction of Extra Value Meals reflects a commitment to offering affordable dining options for all customers.