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Genius Gourmet officially launched in 2019, but the beginning of the company’s story starts with relationships. Pete Vas Dias, the now president of Genius Gourmet , had a long history of working with Lance Rankin, who was the co-founder of Premier Protein. Together, they found success in building and scaling some health and wellness brands . Today, Rankin is the CEO of Genius Gourmet, which specializes in high-protein, low-sugar snacks and drinks that don’t taste like traditional health foods.

At a Glance:

Genius Gourmet partners with Hormel and SKIPPY for protein snacks

Sparkling Clear Protein drink goes viral and sells fast at Costco

SKIPPY protein bars and nut rolls expand into national retail stores

Company continues growth with 10,000+ stores and new

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