Creed never rushes an idea. For more than 250 years, the house has built a reputation on an almost stubborn devotion to craftsmanship, even if such painstaking work takes years to perfect. And its newest men’s fragrance, Oud Zarian, feels like an inevitable product of that philosophy.

At the core of is an 80-year-old oud from Bangladesh, sourced through a partnership with another storied house, Jalali Agarwood, one of the world’s most respected oud cultivators. While oud can be polarizing—prized by some for its longevity and scorned by others for its animalic bite—the version in this bottle is rounder, creamier, and more nuanced than your standard-issue oud oil, with a clarity that feels paradoxical given its depth.

Harvested from the Sylhet forests of Bangladesh, it comes from agarwood

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