Fast-food restaurants , once the first stop for Americans looking to get at least one meal in before a long work day, are fighting to win back customers.

Breakfast sales across the fast-food sector have seen declines, the leaders of McDonald's and Wendy's said during early August earnings calls. Families are reevaluating whether the quick trip to the drive-through is worth the price, too, experts told USA TODAY.

In response, some chains are adjusting prices. But, with Americans once again feeling the effects of inflation , it's unclear if the moves will be enough in the near term to bring back customers.

What is happening with fast-food restaurants and prices?

Some value equations no longer balance due to inflation, said Neil Saunders, a retail analyst at the research and analytics

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