Chandler-based Commit Agency today announced the acquisition of San Francisco’s Gumas Advertising, the originator of Challenger Brand Marketing® . This bold move expands Commit’s national footprint, strengthens its leadership team and solidifies its position as the unrivaled authority on helping challenger brands compete and win at a time when budgets are shrinking, costs are rising and it’s harder than ever for brands to be heard through all the noise.

Founded 40 years ago by John Gumas, Gumas Advertising originated and trademarked the term Challenger Brand Marketing – a framework to help brands compete with and outperform their industry giants. While many agencies have tried to co-opt the language of challenger branding, Commit Agency now owns the original methodology, pairing it

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