Madison Troyer for Uniqode

Tap to donate: How nonprofits can make giving mobile-friendly

In July 1985, the iconic Live Aid concerts raised more than $140 million for the famine in Ethiopia. That event inspired decades of benefit concerts and showed how live gatherings can drive worldwide giving. Today, the biggest music festivals in the U.S. attract massive crowds every summer, presenting an opportunity for nonprofits to fundraise.

For organizations that rely on donor generosity to meet financial needs, the key is to make giving as easy as possible. One way to do this is by making donating more mobile-friendly. After all, an estimated 4 in 5 people globally own a mobile phone , and giving via those phones is the preferred method for younger generations.

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