Oura Ring has announced a partnership with the U.S. Department of Defense (DoD), and many users online are not happy about it. The announcement sparked immediate backlash across social platforms, with concerns ranging from misinformation about data privacy to broader moral objections over the company's willingness to work with the U.S. military.

Some users speculated — incorrectly — that personal health data from Oura's consumer rings was being shared with the military. Others focused less on privacy and more on principle: questioning whether they want to support a company that collaborates with the Department of Defense at all.

To clarify, Oura's work with the U.S. military isn't new. Tom Hale, Oura's chief executive officer, called their relationship with the DoD "longstanding" in a

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