CHAPEL HILL — UNC basketball coach Hubert Davis knows he’s entering his fifth season with pressure and high expectations, but he views it no different than his debut season as leader of the Tar Heels .

Following roller-coaster results in his first four seasons, Davis is aware of the implications surrounding his situation with UNC entering the 2025-26 season. But for a program with six NCAA championships and a seemingly-endless stream of banners hanging inside the Smith Center, the bluebood-standard doesn't shift.

“I feel the same way that I have felt the last four years,” Davis said inside the Smith Center media room in his first preseason press conference before practice officially starts Sept. 22.

“There is a pressure and expectation for us to be good this year. But that pressur

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