Wildfires delayed Travel Manitoba’s latest tourism campaign — and now, regions affected by the summertime state of emergency have become an advertising focal point.

Whiteshell Provincial Park and northern Manitoba are among the places highlighted in the Crown corporation’s latest advertising push, titled “Travel with your heart in the right place.”

“We felt it wasn’t appropriate for us to be marketing to try to move people in and around those areas while the province was dealing with evacuations,” said Colin Ferguson, Travel Manitoba president. “Now, we’re seeing things starting to progress and ease off.”

On Tuesday, 5,665 wildfire evacuees occupied hotel rooms, including some 900 people in Ontario. The province’s state of emergency ended Aug. 22. Many northern Manitoba residents have y

See Full Page