L'Oréal Luxe Debuts Refill Fountains With Dillard's

L’Oréal Luxe is introducing a new, sustainably minded initiative Stateside.

The luxury division of the world’s largest beauty conglomerate is introducing refill fountains at four Dillard’s locations, which began rolling out in August and will service key fragrance pillars such as Lancôme’s La Vie Est Belle and La Vie Est Belle Elixir, YSL Beauté’s Libre, Mugler’s Angel and Alien scents and Giorgio Armani Beauty’s Acqua di Gio.

It mirrors similar initiatives that have existed in other geographies, including Europe, and with other products. Mugler, for example, inspired the initiative and has had refill fountains in retail sales points since 1992. “We thought it would be interesting to expand that to other juices,” said Silvia Galfo, president of L’Oréal’s Luxe division in the U.S.

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