After years of requests from users, Instagram will finally have a dedicated app for iPad. Beginning Wednesday, September 3rd, users will be able to download the new app built specifically for Apple’s tablet. But it will be slightly different than the mobile app users are accustomed to.

Most significantly, the iPad app will open directly to a feed of Reels, the company’s TikTok competitor — perhaps a sign of the short-form-video times. Back in April, reporting indicated that Meta was working on an iPad app for Instagram after years of dragging its feet, in part prompted by the legally and politically iffy spot TikTok found itself in. For years, Instagram for iPad was something to tackle “at some point” — until its biggest competitor was facing what would effectively be a ban in the US. Fro

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