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Eli Manning stars in a new campaign for King’s Hawaiian

The retired NFL star and the dinner roll brand have teamed up on Football Season-ing, a blend to add flavor to sliders, dips and pasta salads

The new commercial sees Manning encouraging his book club celebrating “Slider Sunday”

Eli Manning aims to make game day more flavorful with a new campaign for King’s Hawaiian.

The retired NFL star and the dinner roll brand have teamed up on Football Season-ing, an aptly named blend to liven up sliders, dips, pasta salads and other Game Day staples.

Food Network star Adam Tabura created the new product, which includes white Hawaiian sea salt, Maui red sea salt, chiles, garlic and onion.

Manning, 44, stars in a new commercial for the brand, which sees the New York Giants legen

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