LAFAYETTE, La. (KLFY)-- Not all products or services are delivered as they were advertised, which is a common strategy for some advertisers but a punishable practice under Louisiana law.

The state prohibits certain forms of deceptive trade practices, including false advertisements and misleading claims that influence consumers.

BeLocal is a Better Business Bureau accredited guide for new movers, filled with advertisements for Acadiana's trusted businesses.

However, John Nugent with BeLocal said some other advertisers intentionally manipulate viewers' feelings in their ads, since feelings are subjective.

"When you consider that, it's still easy to communicate a message that might not necessarily be true," Nugent said. "But you can't outright call it a lie using technical terms.”

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