Govee has announced a series of new smart lighting products at IFA 2025 in Berlin , including upgrades for TVs, outdoor setups and creative indoor displays.

The Govee TV Backlight 3 Pro introduces what the company says is the industry’s first HDR triple-camera colour-matching system. It captures on-screen colors more precisely, using HDR imaging for improved brightness and contrast. The new backlight also uses a denser LED strip for 30% more brightness and features chips designed to deliver more accurate colour reproduction, including better white light. Govee’s AI system adjusts the lighting automatically based on what’s playing, aiming to create a more immersive TV experience (we’ll have more on this later, stay tuned).

For outdoors, Govee launched the Permanent Outdoor Lights Prism ,

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