Nexstar , the CW owner and giant broadcaster that’s angling to get even bigger, said it’s made a home in local media because that’s a lucrative place to be.

“Everybody’s focused on networks and streaming and top down and national media. The local media space, which has been ignored, is one we’ve chosen to build a dominant position in, and it’s that last mile connection with both the viewer and the advertiser that I say is the least sexy, most sticky part of the media ecosystem,” Sook told investors at the BofA media conference today.

The largest owner of TV stations in the U.S. last month announced a deal to acquire a rival Tegna in a $6.2 billion deal that challenges long held limits on control of local media.

The merged company would own 265 stations in 44 states and the District

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